TubeMogul’s 2015 In Review
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TubeMogul’s 2015 in Review

January
Factoid

We started this initiative 1 year ago and we’re so proud of our 473+ clients across 100 accounts who’ve graduated from the course!

Video

What Type of Growth Did TubeMogul Experience in 2015?

 
February
Milestone

Programmatic TV is a Game Changer. Literally.

 

We teamed up with WideOrbit to serve the world’s first programmatically bought Super Bowl TV Ad for Mondelēz.

Partnership

We Don’t Always Drink Beer, But When We Do…

 

Our buy-side orientation and transparency sealed the deal. Proud to have Heineken as part of the TubeMogul family!

Factoid
Factoid
Video

How did TubeMogul’s Software and Vision Evolve in 2015?

 
Milestone

And the Oscar for Programmatic Buying Goes to…

…ad agency DigitasLBi! A round of applause for using software to purchase ads during the Academy Awards broadcast.

Partnership

Cox Media’s Spot Market TV Inventory is Available Through TubeMogul’s PTV Software.

Cox Media is the third largest broadband and cable provider in America! #themoreyouknow

March
Factoid
Factoid
Culture
Video

What Achievement from 2015 Are You the Most Proud of?

 
April
Culture

Welcome Pattie Money, our Chief People Officer (with the best name in the business)

With rapid growth like ours, it was time. And we’re thrilled to welcome our first female Executive to the company! #womenintech

 

Click the video to hear Pattie speak about what sets TubeMogul’s culture apart

Geography
Factoid
Research

TubeMogul Research Rolls Out Mobile White Paper

In 2015, everyone bet on mobile… and the bets paid off! Mobile was the fastest growing format at TubeMogul in 2015. It also shows no sign of slowing down!

Culture
May
Tech

Programmatic Hits The Street Down Under

 

Digital Out-of-Home Advertising – Coming stateside – and elsewhere – soon!

Factoid
Culture
Video

What Were Some Highlights from Around the World in 2015?

 
Factoid
Research

Our research team works hard to keep you in the know and make you look good. Read up and get that promotion.

Culture
June
Tech

APAC Gets Digital Verification Through Partnership with comScore

3rd party verification: just one of the many benefits of independence.

Factoid
Factoid
July
Milestone

500 Strong and Growing!

Our 500 Person Party was on July 17th. We’re already planning for the 600 person party!

Partnership

Deal Inked With placemedia, the Leading Linear TV SSP.

Want to reach 85% of all television households nationwide? Now we can. (Are you starting to see a trend?)

Geography

Expansion Brings New Leadership to Japan

Konnichiwa, Hirotada Kondo! Former Google and Yahoo! Japan executive joins TubeMogul to lead TubeMogul Japan operations

Tech

Display: Not Just for DR Anymore

We added a brand-centric display offering at the request of our clients! We can’t say no to you.

Technology

Ding Ding! And in This Corner…The Battle for An Optimization Breakthrough.

 

After months of work, we released a new platform-wide optimization algorithm that increased advertisers’ spend efficiency by 20-25% while simultaneously improving on-target customers reached. Chief Scientist John Trenkle explains in this video.

Factoid
August
Tech

Who Are We & What Do We Do? It Was Time to Break it Down.

Along with a facelift to our website, we ramped up our video suite, too! Come on in and have a look around.

Factoid
Milestone

On-Demand Inventory Solution Arrives in U.S.

 

We gave you the power to customize your own private marketplace and manage existing private advertising deals.

Video

How Did the TubeMogul Team Scale and Mature Internally in 2015?

 
Factoid
Factoid
September
Partnership

Because (your media investment) is worth it.

TubeMogul is named L’Oréal USA’s preferred partner for video advertising in the U.S.

Culture
Milestone

Cross-Screen Has Arrived. No, really. TRUE Cross-Screen.

 

We brought the worlds’ most notorious ad formats together under one roof.

Factoid
Geography

TubeMogul now has a dedicated engineering team in China. We predict massive growth in this region in the near future.

October
Milestone

TubeU in Tahoe!

For our 4th Annual TubeMogul University, we brought 400 industry thought leaders together for 3 days in Lake Tahoe. And, after 14 hours of content, we also threw a pretty mean event at over 6K feet elevation.

Geography

SE Asia and Japan Marketers Verify Desktop Audiences With Nielsen DAR

Reporting from Nielsen Digital Ad Ratings – formerly Online Campaign Ratings (OCR) – is embedded in the TubeMogul platform for our Asian clients.

Partnership

Dannon Dips into Programmatic

Because independence and transparency are what brands need to succeed. #independencematters

Culture
Video

What Product Updates and Feature Releases Can We Expect in 2016?

 
November
Milestone

TubeU Europe in Portugal!

GOOOOOOAAAAAL! – Guests of TubeMogul University Europe went home futbol heroes, as well as Ad Tech rock stars.

Factoid
Culture
December
Culture

Wrapped Up 2015 in Style

TubeMogulers celebrated the holidays at the incredible Legion of Honor in San Francisco.

Factoid
Video

What Does 2016 Have In Store for TubeMogul?