Ad Specs > Native > Native Display

Native Display

Native Display
Below you will find a detailed set of specs and standards that we recommend you use when creating Native Display ads for use in the TubeMogul Platform. When paired with video, native display ads like these can contribute to a significant boost in your branding efforts running while in editorial content


Standard Assets Required
Max File Size
  • Less than 1MB
Image Asset
  • JPEG
  • Recommended: 1200x627
  • Minimum Size: 600x600px
  • (Image should be free of text)
  • Format: JPEG/Transparent PNG
  • Recommended size: 300x300px
  • Minimum size: 80x80px
  • Ratio: 1x1
Text Copy:
  • Headline: 25 Characters and should be able to stand on its own
  • Caption: 100 Character Limit, maximum 200 characters
  • Sponsored by: Limit of 30 Characters
  • * Final layout will be defined by the Publisher at runtime
  • *Exceeding recommended character count may cause ads not to deliver on certain inventory providers or have text truncated.
URL Clickthrough URL
Execution Timeline
  • This unit is desktop and mobile web, and mobile in-app enabled
  • Turnaround time to set up campaign is 1-3 days
  • 3rd party impression trackers need to be in 1x1 image URL format
  • 3rd party click trackers need to have redirect to the landing page embedded to the URL (302 redirect)
TRACKERS (Optional)
  • DMP or other Tech Partner: 1x1 pixel
  • Viewability JavaScript Trackers
    1. MOAT
      Integral Ad Science (IAS)
      Double Verify
    DMP click Trackers with 200 response are not supported